AND THE 2009 PACK EXPO SELECTS WINNER IS…

Purex Complete 3-in-1 Laundry Sheets

Submitted by: Robbie Flexibles (Booth S-5511)

Robbie was contacted to help The Dial Corporation create a colorful high clarity package that could be easily recognized on the shelf and would hold exact placement of their Purex® Complete 3-in-1™ Laundry Sheets color pallet and graphics. The difficulty was in the innovative irregular shape of the product, the many multiple images that were designed for prudent areas on the innovative package and the ability to eliminate print distortion using a Polyolefin shrink film.  The advantage of printing on film and eliminating sleeves or labels, gave Dial the ability to continue their sustainability concept by giving the consumer a detergent, softener and anti-static – all in one product and in a convenient refillable dispenser.

Body Glove Water Filtration

Submitted by: Printpack, Inc. (Booth C-1508)

The Water Inc filters were designed to build the product line with as many environmental considerations as possible. The cartridges, tapered in design, makes a paper label difficult to wrap around the recyclable filter housing, therefore the printed full sleeve shrink label made from PLA film and converted by Printpack was the label of choice. The PLA film is compostable and recyclable.

Lloyd’s Barbeque Pork, Chicken and Beef

Submitted by: Airlite Plastics Co. (Booth S-5733)

Airlite Plastics Co. worked with Hormel to redesign primary packaging for their Lloyd's prepared barbeque meats. The primary innovation is the conversion to an IML (in-mold labeled) container and lid. The conversion allowed Lloyd's to eliminate the paperboard sleeve that was part of the original package as all dietary and product information was now directly on the container and lid. This correlates to significant sustainable benefits as the elimination of the throwaway sleeve saved 973 tons of paper, according to Lloyd's (see Lloyd's Barbeque web site for specific environmental impact information). Additionally the design of the container includes "stay cool" handles which makes it easier for the consumer to remove the heated container from the microwave.